Is it just me, or does anyone else find this disturbing:
I don’t think the marketing department behind this campaign really understands the modern usage of to rock. When used correctly, it indicates that someone:
wears something well: You rock that t-shirt.
has performed well: I rocked this exam.
is musically gifted: Those guys rock.
Unless you’re supposed to throw a rock concert for your mom (“Hello, Davidson Family living room! Welcome to Brendapalooza!”), none of these apply. That leaves one definition, and even thinking about it makes me queasy.
Rock can be used as shorthand for rock someone’s world. Usually this means sexually. Which is what makes this ad so creepy.
I’m all for Mother’s Day, but since I’m not in a Greek tragedy, I’ll take a pass on this one. I’ll just buy a card instead.
Originally appeared at Crew.OneSharpBroad.com on April 19, 2008
