I’m not saying that it happened, but if there had been a phone conversation between the merchant and the musician, one side of it might have gone something like this… “Don Heller here.” “Hello, Ms. Benatar. Thanks for the call. Did your agent tell you what we were looking to do?” “Good, good. We’re hoping to use the song in our new ad campaign.” (laughing) “I’ve gotten that question before. No, no connection. We opened in 1962; the name’s never changed. Although for a while there our daughter wasconvinced the song was about our… What’s that?” “We think so. Why wouldn’t it be a good fit?” “Ironic how?” “Oh… Are those really the lyrics?… Maybe we could just use the music.” “It’s not exactly the same problem…” “I’m sorry you feel that way. We’d still be interested in having you do a concert at the store. It might provide a boost to your career…” “How many gold records?” “Living in Hawaii. Didn’t know that. Sounds like you are doing just fine…” “What’s that?” “A jingle? I think you’ve got something there. Maybe something like: (singing) For your important kidswear needs, just come to Hel(click)… Hello?… Hello?” “Hmph.”
Originally appeared at Crew.OneSharpBroad.com on April 23, 2008
